This universal attribute is known as the Pleasure-Pain Principle. What the principle states is:
Everything we do is either to move toward
things that make us feel good
or away from things that make us feel bad.
We’ll start with a very simple example of the principle, and then we’ll go into much deeper levels of how it applies to you and the choices you make. We all want happiness in our lives, so if we were hungry and saw a delicious, free sandwich, we would move toward it. Hunger makes us unhappy; therefore, a tasty sandwich would satiate us, and that would make us happy.
On the flip side, we all want to avoid things that make us feel bad (pain). If a crazy man wearing a hockey mask swinging a chainsaw were running in your direction, you would move away from him, right? I should hope so! No rocket science yet right?
Well, don’t worry, it doesn’t get that much more complicated. Every single one of us wants to feel good. It’s as basic as that. We take actions and make decisions because we hope they will bring us toward pleasure or away from pain. So our decision making process is based on what makes us feel good.
But the funny thing about it is we expect things to give us the most happiness. Where did we get that idea? Because you know what? All the things you want in life... you really don’t want them.
Could everything you thought you knew be wrong?

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